Video Marketing & Advertising | MarTech Series https://martechseries.com/category/video/ Marketing Technology Insights Mon, 04 May 2026 11:32:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 https://martechseries.com/wp-content/uploads/2024/09/cropped-martech_series_logo-1-4-32x32.png Video Marketing & Advertising | MarTech Series https://martechseries.com/category/video/ 32 32 V4b.AI Unveils Proprietary AI-Powered Video Production for Brands, Ecommerce and Fashion Industry https://martechseries.com/video/v4b-ai-unveils-proprietary-ai-powered-video-production-for-brands-ecommerce-and-fashion-industry/ Mon, 04 May 2026 11:32:02 +0000 https://martechseries.com/?p=399575 High quality, scalable video content without physical shoots

V4b.AI is proud to announce the launch of its proprietary AI-driven video solution, designed to meet the growing demands of modern businesses for high-quality, scalable video content.

The newly launched system addresses a significant barrier in generative AI applications by maintaining product accuracy, apparel fidelity, and the consistency required for real-world business environments. By blending multiple foundational AI models, 3D-based accuracy layers, and structured post-production workflows, V4b.AI provides a reliable solution for creating video content tailored to ecommerce, fashion, advertising, and digital platforms. As demand for short-form video content escalates across industries like ecommerce, apparel, and D2C brands, the traditional approach to video production has proven costly, time-consuming, and challenging to scale. V4b.AI’s innovative system offers an alternative by enabling businesses to produce high-quality, tailored content faster and more efficiently. This eliminates reliance on physical shoots while empowering brands to create content effectively for global markets.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Technology has always amplified expertise, not replaced it. From Hollywood to high-end post-production studios, the model has been consistent, with controlled systems operated by specialists to deliver precision and scale. What we are building follows the same principle. Businesses should not have to become content production experts to use AI. They need reliable, high-quality outputs that help them scale, while we handle the complexity, control, and accuracy behind it,” said Manish Kumar, Founder of V4b.AI.

Founded by Manish Kumar, who brings over 20 years of experience across content, marketing, and technology, and who has built and run a successful digital creative agency over the past decade, V4b.AI represents a natural evolution of solving content challenges at scale.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

V4b.AI’s AI-powered video solution is poised to transform the way businesses approach commercial video creation, offering a scalable, accurate, and efficient alternative to traditional production methods.

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ClaimCrush Launches AI That Fact-Checks Videos, Live Streams, and Debates in Real Time https://martechseries.com/video/claimcrush-launches-ai-that-fact-checks-videos-live-streams-and-debates-in-real-time/ Mon, 04 May 2026 08:06:51 +0000 https://martechseries.com/?p=399562 ClaimCrush Launches AI That Fact-Checks Videos, Live Streams, and

New platform verifies claims across YouTube Live, Discord, and social media with structured verdicts and real sources.

ClaimCrush, an AI-powered fact-checking platform, today announced the launch of new capabilities that allow users to verify claims across videos, images, text, and live streams in real time.

Designed for content creators, journalists, and researchers, ClaimCrush analyzes spoken and written statements, extracts individual claims, and evaluates them against credible sources.

The platform returns structured verdicts such as Supported, Partially Supported, or Contradicted, alongside clear reasoning.

A key innovation is its live fact-checking capability, enabling users to verify claims instantly during YouTube Live streams, Discord calls, Instagram Live sessions, and other real-time environments with a single click.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The company also introduced a debate feature, allowing users to engage in discussions while the AI evaluates arguments, fact-checks claims, and determines a winner based on evidence and logical consistency.

Unlike traditional tools that summarize content, ClaimCrush focuses on breaking information into discrete claims and verifying each individually, enabling deeper analysis and clearer understanding of what is true.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

The platform is available on web, Android, and as a Chrome extension. Early traction includes strong engagement and adoption by content creators with large audiences.

ClaimCrush is also expanding into B2B custom fact-checking solutions, offering configurable source sets and workflows for organizations.
The company’s mission is to become the go-to platform for verifying information online and reducing misinformation.

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Novi AI Launches Long Video Agent for AI Narrative Video Creation Up to 5 Minutes https://martechseries.com/video/novi-ai-launches-long-video-agent-for-ai-narrative-video-creation-up-to-5-minutes/ Thu, 30 Apr 2026 14:22:40 +0000 https://martechseries.com/?p=399533

Novi AI introduces its new Long Video Agent, enabling creators to generate complete narrative videos from a story idea, script, or screenplay through an end-to-end AI workflow.

Novi AI, an AI video generation platform serving over 2 million creators worldwide, today announced the launch of its Long Video Agent — a new AI system that turns a story idea, script, or screenplay into a complete AI narrative video of up to 5 minutes in a single workflow.

The Long Video Agent is designed for creators with story concepts, scripts, marketing messages, or episodic content ideas who want to turn structured content into complete videos without managing separate writing, visual generation, voiceover, and editing tools.

As the global AI video generator market is expected to reach approximately $3.35 billion by 2034, demand for AI-generated story-driven content is accelerating across entertainment, education, and marketing. The Long Video Agent addresses a critical gap in current AI video workflows, which are largely optimized for short clips. Unlike traditional tools requiring multiple platforms and manual editing, Novi AI consolidates script generation, screenplay-to-video adaptation, multi-scene visual production, and synchronized voiceover creation into one seamless process.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“The industry is shifting from clip-based AI creation toward structured narrative video systems,” said Owen Parker, Head of Product at Novi AI. “We are building Novi AI as a narrative-first video creation system where creators can focus on storytelling rather than tool complexity. The Long Video Agent ensures both narrative continuity and visual consistency across longer-form AI videos.”

A key challenge in AI long-form video production is maintaining character consistency and story coherence. The Long Video Agent solves this by generating and confirming key character designs — including multi-angle views — and scene references before production begins. These assets serve as visual anchors throughout the scene-by-scene generation process, ensuring consistent character appearance and stable visual identity across every shot.

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The system integrates three AI video generation models — Seedance 2.0, PixVerse C1, and Wan 2.7 — allowing users to choose different visual styles and motion characteristics while maintaining narrative consistency within a single workflow.

The Long Video Agent is purpose-built for AI narrative creators producing emerging content formats including AI animated series, AI short dramas, and episodic storytelling content. By eliminating fragmented workflows, Novi AI enables more stable and scalable long-form AI video production.

The Long Video Agent is now available on Novi AI’s platform, with continued updates planned to further enhance narrative consistency and production control.

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Enghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments https://martechseries.com/video/enghouse-networks-and-invidi-technologies-partner-to-expand-addressable-tv-advertising-across-ip-video-environments/ Thu, 30 Apr 2026 13:40:57 +0000 https://martechseries.com/?p=399511

INVIDI Technologies Logo

New integration enables targeted advertising and scalable monetization across IP inventory

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Cloudinary Adds AI-Powered Video Publishing Automation to MediaFlows https://martechseries.com/video/cloudinary-adds-ai-powered-video-publishing-automation-to-mediaflows/ Wed, 29 Apr 2026 13:23:30 +0000 https://martechseries.com/?p=399415

Cloudinary Logo

New capabilities automate subtitle generation and translation, metadata enrichment, and chapter creation to help brands enrich video experiences, boost SEO/GEO, and streamline video publishing

Cloudinary, the image and video platform powering many of the world’s leading brands, announced that it has added new capabilities to MediaFlows, its no-code workflow automation engine. These capabilities use AI to automate essential but laborious video post-production tasks like generating and translating subtitles, creating video metadata (title, description, and tags), and creating chapter points for easy navigation. With MediaFlows for Video, brands are able to publish enriched, accessible, and search-optimized video content faster and at scale.

Marketing Technology News: MarTech Interview with Max Groth, CEO at Decentriq

With 63% of consumers now preferring to learn about products via video (Source: Wyzowl), video’s value is undeniable. However brands can struggle to produce video at scale that is optimized for international audiences, accessible to all viewers, and discoverable across both traditional search engines and agentic search in LLMs. The new MediaFlows features handle all of the heavy lifting, automating workflows that historically have required significant manual effort and specialist resources.

What’s New in MediaFlows

Brands can design custom video workflows inside MediaFlows’ intuitive no-code workflow builder or by using the platform’s natural language workflow agent. The newly released capabilities include:

  • Subtitle generation and translation. Automatically extract subtitles from original audio and translate them into multiple languages, delivering localized viewing experiences that expand market reach and audience engagement without manual effort.
  • AI-generated video metadata. Trigger automatic generation of video titles, descriptions, and metadata tags to enrich the viewing experience, improve asset discoverability within DAM systems, enhance SEO performance, and strengthen presence in LLM-powered agentic search results.
  • Automated chapter generation. Automatically generate chapter markers to enable intuitive in-video navigation, improving the playback experience for viewers of long-form content such as product demos, explainer videos, and review videos.

The new video capabilities in MediaFlows further slash time-to-market and operational costs for brands in industries like e-commerce, media and entertainment, and enterprise technology that need to produce video at scale while delivering rich, high performing viewer experiences across diverse platforms. Speed matters too. These companies often have high-end requirements, like same-day publishing across international markets and having to meet accessibility regulations that require subtitled video content.

“Every brand knows that video matters. It helps boost everything from conversions to engagement to trust. The brands that win are the ones that successfully operationalize it,” said Tali Rosman, Managing Director, Video at Cloudinary. “MediaFlows helps teams automate essential work that usually slows video down – localization, metadata, and navigation. It turns scale and complexity from being production bottlenecks into competitive strengths.”

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Pixazo API Launches HappyHorse 1.0 API – Bringing Alibaba’s Next-Gen AI Video Generation to Developers Worldwide https://martechseries.com/video/pixazo-api-launches-happyhorse-1-0-api-bringing-alibabas-next-gen-ai-video-generation-to-developers-worldwide/ Wed, 29 Apr 2026 12:19:49 +0000 https://martechseries.com/?p=399409 About Pixazo | AI Tools and APIs for Image, Video & Audio Generation

Pixazo API launches HappyHorse 1.0 API, Alibaba’s next-gen AI video generation model with Text-to-Video, Image-to-Video, Video-to-Video, and Lip Sync.

Pixazo, a leading AI model marketplace, today announced the launch of the HappyHorse 1.0 API on Pixazo API, its developer-focused API platform. Built by Alibaba, HappyHorse 1.0 is a powerful AI-driven video generation model that enables developers and businesses to create high-quality video content programmatically, opening up new possibilities in content creation, marketing, entertainment, and beyond.

By making world-class models like HappyHorse 1.0 accessible through a single API key, Pixazo API is removing the barriers that stand between developers and cutting-edge AI capabilities.”

— Abhinav Girdhar, Founder & CEO of Pixazo

HappyHorse 1.0 comes with four distinct versions designed to cover the full spectrum of AI video generation needs. Text-to-Video transforms written prompts into visually compelling video content, while Image-to-Video brings static images to life with natural motion and animation. The Video-to-Video version enables AI-powered transformation of existing video content with style transfers and modifications, and the Lip Sync version delivers precise synchronization of facial movements with audio – ideal for localization, virtual presenters, and interactive media applications.

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Integrating HappyHorse 1.0 into any application is straightforward through Pixazo API’s RESTful interface. Developers can submit requests via simple HTTP POST calls, receive asynchronous responses with status polling, and optionally configure webhook callbacks for seamless production workflows. The API supports reproducible generations through seed values and offers configurable watermark settings, giving developers full control over their output.

In addition to the HappyHorse 1.0 launch, Pixazo API is also excited to announce the availability of the Minimax Music 2.6 API on its platform. Minimax Music 2.6 is a state-of-the-art AI music generation model that creates original compositions from text descriptions, capable of producing both instrumental tracks and vocal compositions complete with lyrics.

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Developers can control everything from mood and instrumentation to sample rates and output formats, making it ideal for applications ranging from content creation and gaming to advertising and social media. To celebrate the launch, Pixazo API is offering the Minimax Music 2.6 API completely free for a limited time, giving developers an unparalleled opportunity to explore AI-powered music generation at no cost.

Together, these launches reinforce Pixazo’s commitment to democratizing access to the world’s most advanced generative AI models. By unifying leading video, image, and music generation models under one platform, Pixazo API enables developers to build rich, multimodal AI applications without the complexity of managing multiple providers, infrastructure, or billing relationships. Whether building the next viral content tool, an interactive media platform, or an innovative marketing solution, developers can now access everything they need through a single Pixazo API key.

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Ferretly, AI-Leading Background Screening Firm Launches Major Platform Updates https://martechseries.com/video/ferretly-ai-leading-background-screening-firm-launches-major-platform-updates/ Wed, 29 Apr 2026 08:40:54 +0000 https://martechseries.com/?p=399387

Ferretly’s largest platform release adds AI video intelligence, global sanctions screening, and agentic profile discovery—redefining digital risk.

Ferretly, a leader in AI-driven social media screening and behavioral intelligence, today announced the launch of its most advanced platform release to date. Built entirely in-house, this release offers breakthrough capabilities in video analysis, global sanctions screening, agentic AI profile discovery and deeper investigative scanning—redefining how organizations assess digital risk.

The threat landscape has fundamentally changed. Risks don’t live in text posts anymore—they live in images, video, and digital identities built across dozens of platforms.”

— Darrin Lipscomb, CEO, Ferretly

As online behavior shifts decisively toward video and global digital footprints grow more complex, traditional screening tools are struggling to keep pace. This latest platform update closes that gap—bringing together behavioral intelligence, visual AI, compliance data, and investigative depth into a single, unified platform.

“The threat landscape has fundamentally changed. Risks don’t live in text posts anymore—they live in images and video, in global financial networks, in the digital identities people build across dozens of platforms. Our latest release gives organizations a single system to see all of it, with the AI precision to act on what they find. This is what modern risk intelligence has to look like.”
— Darrin Lipscomb, CEO, Ferretly

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

The latest version of the Ferretly platform expands social media screening into a unified platform for behavioral, visual, and compliance intelligence

Key Capabilities Introduced
Full Video & Audio Analysis
Ferretly delivers frame-by-frame video intelligence—analyzing visual content moving beyond traditional metadata or transcript-based approaches. Organizations can now detect risk indicators such as weapons, drugs, nudity, extremist symbols, gestures, and contextual behaviors embedded directly within video content across social platforms. Using customizable keywords, the system can identify specific objects, scenes, locations, brands, logos, and abstract concepts—all configurable to each organization’s exact risk tolerance.

Global Sanctions & Watchlist Screening
Ferretly integrates real-time sanctions intelligence from more than 1,000 global sources—including UN, OFAC, EU, UK, Canada, Interpol, and Politically Exposed Persons (PEP) databases—directly within every social media report. The feature automatically runs comprehensive sanctions, watchlist, debarment, and regulatory screening alongside social analysis, eliminating the need for separate compliance workflows. Designed for KYC/AML, investor due diligence, vendor screening, employment verification, and third-party risk assessments, Global Sanctions delivers one of the most comprehensive cross-border compliance datasets available.

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

Agentic AI Profile Discovery
Ferretly introduces a new standard in profile identification. Unlike conventional search tools that rely on simple name or username matching, Ferretly’s multi-agent AI system applies deep reasoning across thousands of permutations—cross-referencing profile image comparison, name and username correlation, location proximity, and a proprietary billion-profile OSINT database to locate and verify a subject’s complete digital footprint in minutes. The result: fewer missed profiles, fewer false positives, and greater confidence in identity resolution at scale.

Deep Scan
For investigations requiring maximum visibility, Ferretly introduces Deep Scan—a powerful optional add-on that doubles the number of posts analyzed from a subject’s social profiles. Deep Scan delivers a significantly more comprehensive view of online behavior, patterns, and risk indicators, surfacing what standard analysis leaves behind. When nothing can be left to chance, Deep Scan provides the thoroughness enterprise and government organizations require.

Organization Dashboard & Expanded Pricing Models
Ferretly introduces a new Organization Dashboard giving administrators a real-time snapshot of report and credit usage over time, total subjects queued, average turnaround times, and behavioral makeup across the full organization—enabling smarter resource planning and compliance oversight at scale.
Ferretly has also expanded its pricing structure to meet the needs of growing teams. Usage-based billing is now available alongside the proven pre-paid option, and Enterprise plans can be purchased pre-paid or on monthly and annual usage terms—giving organizations complete control over how they scale.

A Unified Platform for Modern Risk Intelligence
Unlike fragmented tools or third-party integrations, Ferretly’s in-house developed platform delivers faster results, deeper insights, and greater control for enterprise and government organizations. With the addition of video intelligence, global compliance data, and agentic profile discovery, Ferretly moves beyond traditional screening into a new category: comprehensive digital risk intelligence.

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myKaarma Selected as Ford Dealer Technology Preferred Partner for Video Capability https://martechseries.com/video/mykaarma-selected-as-ford-dealer-technology-preferred-partner-for-video-capability/ Mon, 27 Apr 2026 14:12:05 +0000 https://martechseries.com/?p=399249 myKaarma Internship Interview experience | by Sameeksha Murdia | Medium

Company continues to expand OEM partnerships while advancing next-generation integrations for dealerships

myKaarma, a leading provider of end-to-end service lane technology solutions built to help franchise auto dealerships streamline service leads, operations and payments, enhance customer experience, and improve service efficiency, is now a Ford Dealer Technology Preferred Partner.

Ford’s selected Video Check partners were chosen based on their technical alignment for multi-point inspection tools and compatibility with all Ford Commitment Program eligibility and data requirements.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

myKaarma’s best-in-class ServiceCart Premium Video MPI enables technicians to record inspection videos using mobile devices, allows service advisors to review and send those videos to customers via text or link, and empowers customers to approve repairs directly from their own devices.

Paired with its core Communications+, AI-powered Tech Video Grader, and embedded payments solutions, myKaarma delivers a modern, connected service experience that aligns with Ford’s digital standards and enhances transparency, efficiency, and customer engagement across dealership service operations. These capabilities align with Ford’s FCP eligibility criteria and support a seamless, high-quality service experience.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

“Ford’s Dealer Technology Partnership is focused on empowering dealerships with best-in-class digital tools that integrate seamlessly into their workflows,” said Ujj Nath, CEO of myKaarma. “Being recognized as a Preferred Partner validates our commitment to delivering innovative solutions that improve both dealership operations and customer satisfaction.”

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Pixazo API Now Supports Seedance 2.0 & GPT Image 2 — Bringing Next-Generation AI Video and Image Creation to Developers https://martechseries.com/video/pixazo-api-now-supports-seedance-2-0-gpt-image-2-bringing-next-generation-ai-video-and-image-creation-to-developers/ Fri, 24 Apr 2026 07:16:41 +0000 https://martechseries.com/?p=399168 About Pixazo | AI Tools and APIs for Image, Video & Audio Generation

Pixazo adds industry-leading AI models to its API catalogue — Seedance 2.0 for professional AI video generation & GPT Image 2 for context-aware image creation.

Pixazo, the AI design platform, today announced the availability of two new flagship models through Pixazo API: Seedance 2.0 API by ByteDance (via BytePlus) and GPT Image 2 API by OpenAI. These additions significantly expand what developers can build on the Pixazo platform — from cinematic AI-generated video with multi-modal inputs, to strikingly accurate image generation driven by GPT’s deep language understanding.

Adding Seedance 2.0 & GPT Image 2 to Pixazo’s API catalogue is a significant step forward. We’re giving developers access to the very best the industry has to offer — under one roof.”

— Abhinav Girdhar, Founder & CEO Appy Pie

Both models are available immediately through Pixazo API, accessible under a single API key with unified authentication, consistent request/response schemas, and transparent per-operation pricing. No separate provider accounts or integrations are required.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Seedance 2.0: Professional AI Video at Every Speed

Seedance 2.0 is ByteDance’s most advanced AI video generation model, now available via Pixazo’s API. Developed by BytePlus (ByteDance’s enterprise AI division), Seedance 2.0 delivers production-grade video generation with support for text-to-video, reference-based generation (image, video, and audio inputs), and video editing — all through clean API calls.

The model is offered in two speed tiers through Pixazo: Seedance 2.0 for full-quality output and Seedance 2.0 Fast for rapid iteration and previewing, making it suitable for both final production workflows and high-volume content pipelines.

Seedance 2.0 Capabilities via Pixazo API

Seedance 2.0 supports text-to-video generation, producing high-fidelity video clips from descriptive text prompts — ideal for creating branded content, social media reels, explainer videos, and product showcases without any footage. For reference-based workflows, the model accepts a combination of reference image, reference video, and reference audio inputs simultaneously, enabling precise control over visual style, motion, and audio-visual synchronisation. Existing footage can also be edited and transformed using text instructions or reference inputs, allowing teams to restyle scenes, modify motion, adjust visual tone, or repurpose existing clips at scale.

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

Seedance 2.0 also includes ByteDance’s OmniHuman module, purpose-built for generating realistic human animation from reference inputs — delivering natural movement, accurate lip sync, and lifelike expressions for social content and marketing videos. The model is available in two speed tiers: Seedance 2.0 Fast delivers rapid results for previewing and iteration, while Seedance 2.0 Standard ensures the highest quality for final production output.

Seedance 2.0 is ideal for marketers, social media teams, video production agencies, e-learning platforms, and any developer building video-first creative applications.

GPT Image 2: Language-Aware Image Generation by OpenAI

GPT Image 2 brings OpenAI’s multimodal intelligence to image generation. Unlike conventional text-to-image models that map keywords to visual patterns, GPT Image 2 leverages GPT’s deep language understanding to interpret complex, nuanced prompts with remarkable accuracy — producing images that reflect the full intent of what was written, not just individual keywords.

Available through the Pixazo API, GPT Image 2 is designed for developers who need an image generation endpoint that handles elaborate instructions, multi-element compositions, and context-rich creative briefs with precision.

GPT Image 2 Capabilities via Pixazo API

GPT Image 2 generates images from complex, multi-clause prompts with high fidelity to intent, understanding relationships, spatial instructions, and nuanced descriptions that simpler models miss. Existing images can be modified using plain-language instructions — adjusting composition, changing colours, adding or removing elements, or altering mood without manual selection tools. The model also supports generating creative variations of a source image while preserving its core identity, useful for A/B testing visual assets, producing ad variants, and exploring creative directions.

For complex scenes involving multiple subjects, layered contexts, and spatial relationships, GPT Image 2 handles multi-element compositions with precision — ideal for rich editorial imagery, detailed product visualisations, and conceptual artwork. The combination of GPT’s conversational intelligence with image generation means developers can build products where users interact with images in natural language, lowering the barrier to creative expression.

GPT Image 2 is well-suited for e-commerce product imagery, editorial and content teams, marketing automation, design prototyping tools, and any application requiring high-quality, intent-accurate visual output at scale.

One API. Two Flagship Models. Zero Switching Cost.

Both Seedance 2.0 and GPT Image 2 are fully integrated into the Pixazo API ecosystem. Developers access both models — and Pixazo’s full catalogue of AI image, video, music, and design APIs — under a single API key with no separate provider onboarding. The platform delivers a consistent developer experience through uniform request/response schemas, shared authentication, centralised rate limit management, and unified error handling across all models. Per-operation pricing for both models is published on the Pixazo API pricing page with no hidden costs and no long-term commitments required to get started. Detailed API documentation including endpoint references, request parameters, example requests, and response schemas are available at pixazo.ai/models.

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D-ID Launches ‘Agentic Videos’, Turning Passive Content into Interactive AI Experiences https://martechseries.com/video/d-id-launches-agentic-videos-turning-passive-content-into-interactive-ai-experiences/ Thu, 23 Apr 2026 14:00:22 +0000 https://martechseries.com/?p=399127 D-ID, a leader in enterprise-grade AI avatar solutions, announced the launch of Agentic Videos, a new capability that transforms traditional video into interactive, conversational experiences powered by real-time AI agents.

The launch builds on D-ID’s recently introduced V4 Expressive Visual Agents, a new generation of digital humans capable of low-latency, natural conversation. With Agentic Videos, D-ID extends these real-time capabilities into video itself, shifting content from a linear, one-way format into a more interactive, two-way experience, with knowledge, memory, a digital human interface, and agentic capabilities.

Video has become the content format of choice, but it has remained one-directional in an increasingly interactive digital world. Agentic Videos combine the most powerful format for content delivery: video, with real-time, interactive AI, creating a more engaging and responsive experience for both viewers and creators.

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Viewers can explore content more deeply, ask questions, and personalize their experience, while creators gain richer insight into how audiences engage, where attention holds, and what resonates.

Each Agentic Video includes a visual AI agent – a human-like avatar that is able to conduct a natural conversation with the viewer. It understands the video’s script and context, enabling real-time interaction throughout the experience. Users can ask questions, request clarification, or dive deeper into specific topics via voice or chat. The agent is integrated as an additional layer within the video experience and remains available both during playback and after the video ends, so the experience continues beyond the video itself.

This shift marks a fundamental change in how information is consumed, signaling that agentic workflows are the future of digital engagement, yielding high value across the entire corporate ecosystem. In advertising and product marketing, agentic videos bridge the gap between awareness and conversion by transforming a static commercial into a personalized consultation; potential customers no longer just watch a product demo – they can ask about specific features, compare pricing, or request a tailored use case in real-time. Similarly, for internal corporate applications like learning & development, these videos function as 24/7 subject matter experts. Instead of a passive onboarding session where information is easily forgotten, employees can probe for deeper context on company policy or technical training, ensuring higher knowledge retention and a more intuitive, self-paced learning journey.

Unlike standard interactive video tools, Agentic Videos are powered by real-time AI visual agents that understand both the content and the intent behind user queries. Responses are grounded in the original video script, with the ability to incorporate additional knowledge sources, ensuring answers remain accurate, contextual, and aligned with the creator’s message.

Built on D-ID’s V4 architecture, Agentic Videos benefit from sub-second response latency and advanced expression control, enabling interactions that feel immediate and natural.

The experience is fully integrated into the video player, allowing users to access the AI agent at any point via a dedicated interaction icon. At the end of the video, the agent appears automatically to continue the conversation, extending engagement without interrupting the viewing experience.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Because D-ID’s avatars power both the video and the agent, the same persona carries through the entire experience, enabling a natural shift from watching to interacting, while strengthening continuity and trust.

Agentic Videos also introduce a new layer of analytics for content creators. Organizations can track user interactions, including conversation volume, engagement time, and the topics and sentiment of viewer questions, providing deeper insight into audience needs and content effectiveness.

“Video has always been a one-way medium,” said Gil Perry, Co-Founder and CEO of D-ID. “With our V4 agents, we’ve brought digital humans to scale, enabling natural, real-time interaction. With Agentic Videos, we’re bringing that capability directly into content, so instead of just watching, you’re interacting. This opens up a new, much more effective way for organizations to train their employees, communicate with their clients, and market their products more efficiently.”

The new capability is integrated into the simpleshow platform following D-ID’s 2025 acquisition, enabling enterprises to create and deploy interactive, AI-powered videos across training, customer engagement, and internal communications.

Agentic Videos are available immediately across all subscription plans, with a flexible, credit-based model designed to scale for enterprise use.

Agentic Videos represent the next step in D-ID’s vision of digital humans as the interface layer for enterprise software, evolving from real-time agents (V4) to fully interactive, conversational content experiences.

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