New scoring mode and integrated Singing Machine microphone coming soon

Stingray Group, an industry leader in music and video content distribution, business services, and advertising solutions, announced the launch of an advanced karaoke experience for BYD vehicles. The new feature will initially be available for most of the Ocean and Dynasty series models and will be extended to Denza models in the near future. This launch marks the debut of Stingray Karaoke’s new scoring mode, now fully integrated with the recently acquired Singing Machine’s next-generation microphones featuring the revolutionary Perfect Pitch technology to deliver unparalleled accuracy in vocal performance evaluation.

Following its acquisition of the Singing Machine Company, Stingray now offers the industry’s first fully integrated in-car karaoke system for BYD drivers and passengers. The new system features two of Singing Machine’s state-of-the-art microphones, equipped with proprietary real-time technology that delivers seamless gamification, vocal scoring, and real-time auto pitch correction—all powered by a custom chipset. These microphones offer instant connectivity, ultra-low latency, and a dynamic scoring mode that gamifies every performance, turning each drive into an interactive musical experience.

A standout feature of this launch is the wide range of voice effects that users can explore to enhance their vocals with professional-grade options such as KTV, music hall, recording studio, and acoustic mode. Whether striving for studio-quality sound or experimenting with creative vocal styles, every singer can find the perfect effect to match their performance and mood.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Stingray is committed to pushing the boundaries of in-car entertainment. The integration of Singing Machine’s leading microphone technology into our portfolio allows us to deliver an unparalleled, seamless experience for music lovers on the road,” said Jim Riley, President of US Division at Stingray. “Our new scoring mode, combined with real-time pitch correction, makes every karaoke session a truly immersive and rewarding experience. We’re excited to set a new benchmark for road trip fun and musical engagement.”

The new microphones, now part of Stingray’s portfolio, were co-developed with BYD Automotive Product Strategy and the New Technology Research Institute. They feature a custom DSP chip for real-time pitch correction—Perfect Pitch—ensuring every singer stays on key. The microphones are fully integrated with BYD’s infotainment system and the Stingray Karaoke app, offering access to over 100,000 licensed songs across every major genre. The system also includes vocal coaching, harmonizing effects, and a robust scoring system that tracks performance in real time.

“BYD is dedicated to delivering innovative, joyful experiences to our customers,” said Stella Li, Executive Vice President of BYD and CEO of BYD Americas. “By integrating Stingray’s all-in-one karaoke solution, which includes the latest Singing Machine microphones and advanced scoring and pitch correction features, we’re redefining what in-car entertainment can be. Every journey becomes an opportunity to sing, compete, and connect.”

Key Features:

• Professional wireless karaoke microphones with proprietary Pitch Lab(TM) Technology and Perfect Pitch real-time correction
• Seamless integration with BYD’s infotainment system and Stingray Karaoke app
• New scoring mode for gamified, interactive karaoke sessions
• Suite of vocal effects include KTV, music hall, recording studio, and acoustic mode
• Hundreds of the most popular songs are available in scoring mode, with access to a full catalog of over 100,000 licensed songs in multiple languages and genres
• Ultra-low latency and customizable connection options for in-vehicle us

The all-new karaoke experience is coming soon to BYD vehicles, offering an exciting new way for passengers to enjoy their journey.

Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of global music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, 97 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America’s largest retail audio advertising network, delivering digital audio messaging to more than 30,000 major retail locations. Stingray has close to 1,000 employees worldwide and reaches 540 million consumers in 160 countries.

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 90 countries and regions. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

Marketing Technology News: BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Visibility

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Trump Media and Technology Group Corp., operator of the social media platform Truth Social, the streaming platform Truth+, and the FinTech brand Truth.Fi, announced that Truth+ has launched a slate of on-demand content from the Great American Media broadcaster.

The offering, which includes faith-based programming along with family-friendly movies, documentaries, and TV shows, will be available to subscribers of the Truth+ Patriot Package. The catalogue of curated content available on the Truth+ Patriot Package is expected to be updated with thousands of additional hours of content from Great American and other premium broadcasters.

Great American Media is home to a wide array of programming and brands, spanning faith, comedies, dramas, classic series, lifestyle content, and more. The flagship channel, Great American Family, is America’s premier provider of family-friendly entertainment rooted in traditional values, offering original content such as Christmas movies, romantic comedies, and family-centered series, as well as acquired programming that promotes faith, family, and freedom.

Marketing Technology News: MarTech Interview with Žilvinas Lešinskas, VP of Product @ Omnisend

Trump Media’s CEO and President Devin Nunes said, “This is a fantastic addition to our programming. If you’re looking for non-woke entertainment that affirms American values and inspires families, Truth+ is the place for you. We look forward to further expanding our on-demand content from Great American and other outstanding networks in the near future.”

Now in public Beta testing, the Patriot Package is a subscription video streaming service available on Truth+ featuring premium channels and news broadcasters as well as on-demand content. Viewers can watch Truth+ at TruthPlus.tv or on the iOS and Android Truth+ apps, or subscribe to the Patriot Package at this link.

The mission of Trump Media is to end Big Tech’s assault on free speech by opening up the Internet and giving people their voices back. Trump Media operates Truth Social, a social media platform established as a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations, as well as Truth+, a TV streaming platform focusing on family-friendly live TV channels and on-demand content. Trump Media is also launching Truth.Fi, a financial services and FinTech brand incorporating America First investment vehicles.

Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Also Catch – Episode 202 Of The SalesStar Podcast: The Importance of Soft Skills in B2B sales with Thomas Hansen, President at Amplitude

Not so surprisingly, ease matters. 49% of respondents who reported being able to publish videos in “less than an hour” also said they were “completely likely” to expand their use of video in the future. This fell to just 24% for brands whose videos took days to publish.

The survey also found that more than two-thirds (69%) host user-generated content (UGC) in order to raise audience engagement (79%), provide authentic user experiences (63%), and improve SEO (44%).

Streamlining post-production processes

The video post-production process is extensive and involves several stages. Adding to this complexity, the process involves two very different teams with distinct skills and mindsets: creative and development. As a result, “managing requests and feedback” was cited by creatives as the top challenge (46%) when working with development teams to get videos online. This was followed by “lack of knowledge of technical best practices” (33%) and “lack of visibility into developer timelines” (31%) indicating that more work still needs to be done to improve collaboration between these teams.

These challenges exist regardless of whether video is produced internally or supplied by creative partners. According to the survey, the top three challenges when receiving video assets from creative partners are “multiple file formats to support” (45%), “lack of web/mobile optimized files” (41%), and “late delivery of assets” (38%).

Marketing Technology News: unitQ Adds Product Analytics To Its User Feedback Platform For Real-Time Actionable Insights Into What Users Are Doing And Saying

As brands mature online, so must their tools

Despite the fact that brands employ video specialists (34% have 1-5 on staff), challenges still abound. One possible explanation is brands’ heavy reliance on the generalist video management tools, such as YouTube (78%) and Vimeo (41%), that offer wide reach but little brand control. As brands refine and strengthen their video strategies, more specialized tools are needed to handle tasks like optimizing format and quality for different platforms, customizing video to align with brand guidelines, and providing greater content moderation and security controls.

Brands will continue to expand their use of video

According to the survey a full 81% of respondents are “completely likely” (35%) or “very likely” (46%) to expand their use of video across their websites and mobile apps in the future. Without intelligent automation, it can take several hours, even days, for developers to prepare a single video for use across a brand’s digital channels. That’s why it’s critical for brands to adopt technologies designed to alleviate these complex manual workflows, enabling teams to manage, customize, optimize, and deliver video to any channel or device at scale and within minutes.

According to Genevieve Haldeman, VP Corporate Marketing, Cloudinary, “We’ve seen firsthand through our work with leading brands of all sizes, there are equal opportunities to gain maximum ‘return on video.’ Thanks to tools that harness the power of AI, brands can automate many of the repetitive and tedious tasks like tagging, editing, cropping and optimizing for all channels and devices – tasks that once slowed them down. This automation also frees up creative and development teams to focus on critical tasks like design, branding, security, and high-level content moderation.”

Marketing Technology News: MarTech Interview with Frank Paterno, SVP of Marketing at GlobalMeet

EX.CO, the world’s leading publisher video technology platform empowering publishers to own their video content and monetization strategies, today announced its recognition as a Google Certified Publishing Partner (GCPP). This certification reinforces EX.CO’s expertise in delivering cutting-edge video solutions for publishers to further engage audiences and increase monetization opportunities.

As a platform specifically designed for publishers, EX.CO always prioritizes publishers’ needs by providing solutions such as a machine-learning-based yield engine, AI-driven contextual recommendations, and access to a premium video content marketplace which makes it easy for publishers to achieve 100% video coverage on their websites. This Google certification solidifies EX.CO’s credibility as a technology provider and reinforces EX.CO’s ability to support publishers with everything they need to execute a successful video content and monetization strategy at scale.

Marketing Technology News: Radiant Logic Announces RadiantOne AI, with New Generative AI Data Assistant “AIDA”

Certified Publishing Partners are vetted by Google and must pass all Google’s policies that drive premium user experiences, implement best practices that drive higher yield, and prove that they have established a strong track record of helping publishers succeed through customer feedback and surveys. As publishers continue to seek out effective tools for challenges they face such as economic trends, audiences flocking to social media platforms, and the future without third-party cookies, Google and EX.CO are providing solutions for them to make more informed decisions when it comes to video.

“Our ongoing alliance with Google has been instrumental in cementing our status as a trusted partner for publishers. Achieving recognition through the GCPP program is a source of pride and marks a significant achievement for our entire team,” said EX.CO co-founder and CEO, Tom Pachys. “We look forward to working with Google further to continue driving innovation and delivering more future solutions to publishers.”

EX.CO’s AI-driven and machine-learning-based solutions for video management, video monetization, content automation, and video recommendation are trusted by some of the largest publishers globally including The Arena Group, CBSi, Hearst Newspapers, and Nasdaq. Becoming a Google Certified Publishing Partner strengthens EX.CO’s position as a trusted industry leader for publishers and opens more opportunities to deliver premium video technology to a vast network of publishers.

Marketing Technology News: MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company

Ever since ChatGPT first dazzled us in late 2022 with its uncanny ability to engage in humanlike conversations on almost any topic, generative AI has become the hottest buzzword in tech. It all began with text generation, but it quickly evolved into text-to-images with the emergence of newer models such as Stability AI’s Stable Diffusion and OpenAI’s DALL-E 2.

Now, generative AI is attacking a new frontier with the development of next-generation text-to-video-based models, and from a marketing perspective, these are perhaps the most interesting of them all.

One of the most ambitious startups to take up the challenge of delivering high quality AI-generated videos is Lightricks, which has just announced the debut of its newest platform, LTX Studio. The company claims that LTX Studio has the ability to take a very basic outline of a video concept, and transform it into a high quality video fit for any TV commercial break.

Anyone can make movies

LTX Studio, which is now available in pre-launch preview, leverages generative AI and combines it with user-friendly editing tools to enable anyone to create professional video footage in a matter of hours or possibly even minutes, depending on how long they intend the video to be.

The product targets marketing professionals among other users, with its ability to quickly generate “cohesive and highly consistent visual stories.” To do this, it supplements its generative AI capabilities with a selection of “directorial tools” that can aid in writing scripts, camera control, character consistency and more.

Lightricks may not be as familiar a name compared to AI industry titans like OpenAI, Google and Meta Platforms, but the company is well qualified to take on the challenge of AI-generated video. The software developer is the creator of comprehensive, mobile-based editing tools such as Photoleap, Videoleap and Facetune, and it has prior experience with generative AI, having added the technology to those apps as early as mid-2022, in a move that predates the launch of ChatGPT.

For marketers, LTX Studio holds a lot of promise. The video production process can be a nightmare at the best of times, with challenges including extended concept development, high production costs, perfecting scripts, finding a skilled director and suitable actors and actresses, and post-production editing. With LTX Studio, marketers can overcome many of these obstacles and eliminate the need to hire any outside specialists, swapping that with an integrated platform that provides AI-powered assistance at every step.

Marketing Technology News: MarTech Interview with Steve Sturges, Chief Marketing Officer at Paycom

Video-making processes reimagined

LTX Studio, which is set to become generally available by the end of March, leverages generative AI to reduce friction throughout the ideation phase, transforming marketing concepts into a basic video treatment based on a simple plain language prompt. It can also assist with brainstorming, creating a storyboard, generating a script, and integrating the visual and sound effects needed.

Users will be able to create the perfect character for their videos, whether it’s a musclebound weight lifter or a drop-dead gorgeous model. LTX Studio’s character consistency tools make it possible to develop entirely unique characters, based on the user’s vision or an inputted image, and utilize them in various scenarios, while the camera control functionalities enable users to manipulate the camera angles and movement to achieve the perfect look and feel.

They’ll also be able to generate the ideal backdrop for their videos, whether it’s on a sun-soaked beach, a baseball field, a mosquito-infested jungle, an alien landscape or anything else they can think of.

In addition, generative AI vastly simplifies the editing process, making it possible to adjust the brightness and contrast on the fly and immediately see how it affects the scene, as well as color correction, overlaying music and more.

Not only does it allow creators to do what was basically impossible unless they had a budget running into thousands of dollars, but it does the entire thing much faster than was previously possible, with its algorithms capable of generating results in seconds. In this way, it means users can see the results of thousands of tiny adjustments in close to real-time, meaning the creative process remains uninterrupted.

The holy grail of generative AI?

Lightricks is hardly the only generative AI video generation game in town. OpenAI recently hit the headlines when it previewed its Sora text-to-video generative AI model that promises many of LTX Studio’s capabilities, although that model is more focused on rendering shorter video sequences than packaging several together in a cohesive manner. It’s also not clear when Sora will become widely available.

Google also offers an alternative in its Imogen video generating tool, but like Sora, Imogen is still in its research phase. On the other hand, there’s no need to wait to play around with Runway.ai’s video-generation platform, which also leverages generative AI, as it launched last year. Similarly, another startup called Pika Labs entered the race with the debut of its Video Command platform, which not only incorporates text-to-video, but also image-to-video – where you can upload an image and transform it into a video sequence – and video-to-video models.

Although marketers have other choices, none of those platforms look quite as compelling as the new Lightricks product. Creating a text-to-video model is one thing, but the holy grail lies in harnessing those models to generate truly remarkable, high-quality videos that won’t look out of place in a Super Bowl ad break. We can’t say for sure, but the brief example clips offered by Lightricks suggest that the company may be among the first to crack it.

If that’s the case, then LTX Studio may well be destined to become a key element of every marketer’s video production strategy. Those who’re intrigued by the prospect can sign up for its official waitlist here.

After a successful beta version chosen by a growing number of users, Beeyou.tv launches the official release of its revolutionary new platform, designed to enable content creators and organizations to manage the security of their streamed content and monetize it independently, this Sunday, February 4^th.

Beeyou.tv provides users with an all-in-one virtual hub, where they can create and share content, host private meetings, public gatherings and VODs, and enjoy a seamless collaboration experience; all this, blending the sophistication of a professional studio with a user-friendly interface. With Beeyou.tv live content can also be multi-streamed simultaneously across a full range of social media platforms such as YouTube, Facebook, Twitch and LinkedIn, thus maximizing reach and exposure. Additional features include a built-in chat, on-the-spot voting and polling with consolidated reports in real time and advertising campaign creation.

Developed to respond seamlessly to the needs of both individual content creators and larger organizations, users and businesses can create communities and offer them access to secure streamed spaces to share exclusive content or sensitive information. Event and trade show organizers can also choose to monetize visibility within their platforms by offering digital spaces as an add-on to physical booths at their trade events or conventions, expanding exhibitor reach to the online environment. Thanks to the recent deployment of the “Organization” feature, which provides a dedicated – private or public – environment within the platform itself, Beeyou.tv also positions itself as the ideal solution for all the internal and external communication needs of companies of any size, nonprofits, government institutions, schools and universities, sports fan clubs, music labels, etc.

Marketing Technology News: Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for Retail

In response to data breaches and to the murky handling of user content by some major streaming platforms, Beeyou.tv has developed uniquely stringent security ideal, for example, for schools who want to share online learning, shows and debates or other content where minors are featured. Enhanced security is also ideal for healthcare organizations handling sensitive information, and the legal and financial sector to name a few. Any organization needing to share and discuss sensitive information and images can now do so with peace of mind.

Beeyou.tv also takes a uniquely ethical stance towards monetization by artists and content creators enabling them to set their own prices for exclusive content. The value of their podcast or track is thus no longer set by the platform but each user can decide independently at which price to make content available and for how long.  Beeyou.tv offers a multitude of monetization avenues that range from enabling users to charge viewers for watching live broadcasts or video-on-demand content to receiving donations from followers, viewers or participants and offering pre-ticket sales, which allow event organizers to sell tickets in advance, generating hype, enabling forecasting and maximizing sales.  Furthermore, users and organizations also have the opportunity to insert advertisements within their content, although this choice is entirely up to them: Beeyou.tv will never impose any ads.

Francois-Louis Mertens, CEO and founder of Beeyou.tv, explains: “There was a clear gap in the market that needed to be addressed: content creators and organizations were often being treated unfairly and didn’t have the opportunity to monetize their content independently. When we created Beeyou.tv, we initially set out to correct this, designing a platform that gives our users the ability to extract the value they deserve from their work; however, as development progressed, it also became clear that providing top-class editing and monetization opportunities needed to go hand-in-hand with enhanced security. Security and fairness are founding values for Beeyou.tv; we protect your creativity and your communities’ privacy because we understand that content creators and organizations thrive on trust.”

“Typically, we develop video and photo content to support the Enrich in the USA network at events but at the Silicon Valley Funding Summit before CES 2024, I had set my objectives even higher and wanted to leverage LinkedIn- there is still so much potential on this channel for innovators that want to experiment with streaming and other activities. Beeyou.tv approached me with a unique proposal to livestream all the pitches from the Summit both on their platform and on LinkedIn – and to have them available as VOD the very same day – and it was a dream come true! I can’t wait to explore the opportunities the platform offers more in detail in the future,” declares Sebastien Torre, ENRICH Programs and Platforms Senior Consultant.

“When I first discovered Beeyou.tv back in 2022, I immediately saw that it had huge potential as it combines the features we content creators love from platforms like Zoom, such as private chat rooms, with those of public channels like YouTube. In addition to this, I love the emphasis placed on freedom of speech and real ownership over content.  In an age where data is so important, it is critical for people sharing information and developing content to be able to maintain ownership and control over what they create. If I were to describe Beeyou.tv in three words this would be my focus: freedom, privacy and control,” confirms Sean Stone, actor, show host and content creator.

Marketing Technology News: MarTech Interview with Karen Ng, SVP of Product and Partnerships at HubSpot

With US buyers and planners shifting budgets from Linear TV to thriving CTV, the challenge of deduplicating CTV (including YouTube, Netflix, Hulu, Amazon Prime…) and TV metrics becomes apparent. With YouTube dominating CTV ad spending, traditional TV and AV measurement methods grapple with walled-garden complexities, hindering accurate cross-platform data comparisons within the same campaigns.

Beatgrid provides precise deduplicated reach and frequency measurement, along with brand lift, on a person level, using a deterministic approach to cross-media and ad effectiveness measurement. Allowing media buyers and planners to optimize media investments, understand cross-media metrics, CTV incrementality, and the impact of campaigns. With its unique single-source methodology it empowers marketers to confidently evaluate their campaign impact, aligning with consumer behavior.

Campaign data from over 500 studies revealed insights into the changing viewership patterns of consumers as they move seamlessly between Linear, Digital, CTV, and Online video chasing the best content. The findings proved the key role of YouTube in engaging Gen Zs, the continued significance of Linear TV with older audiences, and the rising importance of CTV (BVOD+AVOD), poised as the new-age Linear TV.

Impressively, campaigns that seamlessly blended TV and CTV, along with the strategic addition of YouTube, achieved an outstanding 65% incremental reach in the online video platform. This not only effectively captivated younger audiences but also led to a tangible increase in brand lift. This approach also provided a thorough understanding of incremental reach across various demographic segments.

Marketing Technology News: 10th Annual Customer Engagement Study Reveals Generational Shifts in How IT Decision Makers Engage with Technology Content and Advertising

Terrie Brennan, Chief Commercial Officer at Beatgrid adds: “Beatgrid’s unique deduplicated Reach & Frequency and Brand Lift approach empowers advertisers and agencies to optimize ad accuracy and budget allocation across industries. Our data reveals YouTube’s exceptional incremental reach among younger audiences in 500+ global campaigns, complementing TV and CTV strengths.”

Daniel Tjondronegoro, CEO of Beatgrid said: “Beatgrid is changing the status quo in advertising measurement by making sustainability a core principle in our mission. Our Single-Source measurement connects advertisers and consumers in a transparent and green advertising ecosystem. Supported by insights from over 500 global campaigns, Beatgrid is not just measuring advertising; it’s inspiring a greener, more accountable future.”

Founded in 2014 and headquartered in the Netherlands, Beatgrid is a fast-growing advertising measurement company that offers deduplicated true single-source cross-media advertising measurement to global advertisers who want to understand where to save marketing costs and lift ad ROI. Beatgrid’s solutions use advanced passive mobile Automatic Content Recognition (ACR) technology for panel-based cross-platform measurement, combined with industry-leading geolocation tracking. With +400 campaigns across the US, UK, AU, IN, CA, and DE, Beatgrid has established itself as a validated solution trusted by renowned organizations of the likes of Google, Star India, Unilever, P&G, The Trade Desk, and Virgin.

Daniel Tjondronegoro has an international business background in the broadcasting and cross-media advertising industry. He is an expert in effectively converting industry problems into innovative product-to-market fit solutions. His experience expands from creating and evolving adtech products to developing long-standing commercial partnerships across the US, EMEA, and APAC.

Daniel started his career in the media and advertising industry in 2008, and in 2012 he got involved in the radio tech startup, MyRadio (the EU variant of Pandora radio). After a successful business venture at MyRadio, Daniel teamed up with Leon van Zantvoort, as a co-founder to build Beatgrid into what it is today.

Terrie Brennan, the newly appointed Chief Commercial Officer of Beatgrid, is a seasoned professional with a rich history in the adtech sector. Terrie has held pivotal roles at Nielsen Media for 44 years, contributing to the company’s growth in the U.S. and Europe. With a career marked by innovation and leadership, including the successful launch of Digital Ad Ratings in the U.S., Terrie is known for her optimistic and determined nature, coupled with a creative approach to work. At Beatgrid, she aims to infuse her extensive experience and innovative spirit to drive the company’s mission of revolutionizing cross-media measurement effectiveness. Born in New York City, Terrie is a business administration graduate from Bernard M. Baruch College.

Marketing Technology News: MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company

“HIA Technologies seeks to turn a new chapter in education with the introduction of Qvio two-way interactive video.”

In education, learning, and development, Qvio becomes a game-changer by enabling educators to deliver content more dynamically and engagingly. Learners can now interact with the media publisher in real-time and receive answers to questions exactly as the publisher intended. This dynamic approach to learning enhances comprehension and caters to diverse learning styles and environments, promoting equity in education. Compared to question and answer models available today which provide replies at a later time or outside of the session (via the public comments section), Qvio’s conversational approach keeps the viewer engaged in the moment and avoids disruption.

Qvio answers come directly from the content creator via Creator-Controlled AI, which relies on the creator to approve the answers before publishing the video. This guardrail ensures the answers cannot go rogue, eliminating the risk of “AI hallucinations” and AI plagiarism. These validated answers are delivered instantly, accompanied by additional multimedia that reinforces the response, brand, or other calls to action.

Marketing Technology News: Ask-AI secures $11M for Generative AI assistant that brings siloed data into enterprise workflows

“For too long, video content has been a one-way street, a passive viewing experience with no ability for viewers to dive deeper into the topics presented or have their questions answered. Qvio transforms videos into two-way conversations between viewers and content creators, allowing viewers to actively engage with the material for a more personalized experience and better comprehension of the topics presented,” says Vacit Arat, CEO of HIA Technologies, Inc.

Beyond education, Qvio’s impact extends into the brand marketing space, providing marketers with a unique tool to connect with their audience. By incorporating interactive elements into their video campaigns, brands can create a more memorable and personalized experience. Viewers can ask questions about products or services directly within the video, leading to a more informed and engaged consumer base. Marketers can conserve budgets by upcycling existing media while expanding their customer touchpoints.

Qvio introduces the concept of “insight” filters, allowing users to query videos based on specific keywords, themes, or topics of interest. This feature enhances the overall user experience, enabling viewers to jump to relevant portions of the content that align with their specific needs or preferences, saving time and ensuring that users can extract the most value from the content.

Content creators also benefit from Qvio’s robust analytics, gaining valuable insights into what their audience wants to know. This data-driven approach enables creators to tailor their content to meet their viewers’ needs and interests, ultimately driving audience engagement, awareness, and retention.

HIA Technologies, Inc. invites educators, content creators, and marketers to explore the limitless possibilities of Qvio and join the movement toward a more interactive and engaging digital landscape.

Marketing Technology News: MarTech Interview with Karen Ng, SVP of Product and Partnerships at HubSpot

EX.CO – the world’s leading publisher video technology platform empowering publishers to own their video content and monetization strategies, today launched its new vertical video player that is fully optimized for immersive mobile web viewing experiences, and also includes a version optimized for desktop consumption. Specifically engineered to play vertical video content with a 10:16 aspect ratio, EX.CO’s player has a first-of-its-kind, interactive, and intuitive UX inspired by the video experience on social platforms.

“Audiences today are consuming massive amounts of video content on social platforms like Meta, TikTok, and Twitch where they are accustomed to seeing vertical video everywhere,” said Tom Pachys, co-founder and CEO at EX.CO. “Publishers now have the tools to form a true end-to-end video strategy–both horizontal and vertical–to interact with their audiences in the most engaging format using the most appropriate tools.”

EX.CO’s new vertical video player for web environments is modeled after the video experience on various social platforms that audiences know and love. The player–which is now available to  all publishers globally–is comparable to EX.CO’s horizontal player from a monetization perspective and shows 17% more engagement than traditional horizontal players, on average. It allows users to consume a seamless feed of vertical video content without the need to rotate their phones for a better view. The player also includes familiar swiping gesture controls for maximum engagement so users can easily navigate between videos, bringing the user experience made popular by social apps.

Marketing Technology News: Postscript Launches an SMS Marketing First: On Site Opt-In

With 78% of all web traffic across EX.CO’s platform coming from mobile and the fact that nearly all mobile users hold their phones vertically, digital publishers have been eager to identify a vertical video solution that they can introduce on their owned and operated properties. EX.CO’s new player will also allow advertisers to reach new audiences with the same high-quality video ads they are producing for social platforms.

“Thanks to mobile-first audiences and social media, vertical video for the open web has arrived–-and publishers are in a perfect position to capitalize on it,” said Oren Regev, chief product officer at EX.CO. “Our new solution will allow publishers to create vertical video for the web and social simultaneously and then simply syndicate the content, thereby saving both time and money. This change has the potential to increase returns on both shoppable video and e-commerce ads.”

Marketing Technology News: MarTech Interview with Josh Grant, VP, Growth at Webflow