{"version":"1.0","provider_name":"MarTech Series","provider_url":"https:\/\/martechseries.com","title":"The End of the Marketing Blast: Retail Enters the Conversation Era","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vfObFPRiu3\"><a href=\"https:\/\/martechseries.com\/sales-marketing\/messaging\/the-end-of-the-marketing-blast-retail-enters-the-conversation-era\/\">The End of the Marketing Blast: Retail Enters the Conversation Era<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/martechseries.com\/sales-marketing\/messaging\/the-end-of-the-marketing-blast-retail-enters-the-conversation-era\/embed\/#?secret=vfObFPRiu3\" width=\"600\" height=\"338\" title=\"&#8220;The End of the Marketing Blast: Retail Enters the Conversation Era&#8221; &#8212; MarTech Series\" data-secret=\"vfObFPRiu3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/The-End-of-the-Marketing-Blast-Retail-Enters-the-Conversation-Era.jpg","thumbnail_width":2300,"thumbnail_height":1300,"description":"Retail brands are no longer relying on one-off mass marketing to reach customers. Instead, they are increasingly engaging shoppers through continuous, personalized conversations across email, SMS, and WhatsApp, according to new data from Endear, the retail CRM for modern brands."}